Journalism and social communication

This is a good time to study journalism. Interesting and valuable journalism is constantly in demand, and its quality is one of the most important challenges of the future. Due to the emerging new tools and channels of content delivery journalism and social communication play a vital role in today’s world.

If you want to develop your future career in this fascinating area; if you want to work in the media, create your own media or use media in business, then Journalism and Social Communication at Vistula University in Warsaw is the right choice for you. Our studies will bring a lot of satisfaction especially to those who are open minded, dynamic and spontaneous, those interested in the world, culture, politics and people.

In our ambitious, international academic environment, you will gain practical knowledge and competencies needed in broadly understood communication. Our study program has been designed to meet not only the current demands of the market, but also the future challenges. You will learn about traditional media and modern information and communication technologies. You take a deep dive into journalism and social communication under the guidance of our outstanding lecturers, practitioners, well-known journalists and experienced communication specialists in radio, TV, social media, PR and corporate communication. You will learn to use Artificial Intelligence, which may prove an important and useful tool in your future work. However, it requires much caution as it can easily lead users astray.

Studies in the field of Journalism at Vistula University in Warsaw will be an excellent starting point to freely navigate various industries. You’ll learn how to efficiently gather information make contacts and create content for the purposes of press journalism. If, however, you prefer TV journalism, you will learn how to work in front of the camera, create new formats of programs and news. If, on the other hand, you dream of working in the radio, our practical and workshop-based courses will allow you to train your voice.

Investigative journalism is a special type of journalism suited for people with nerves of steel. Investigative journalist deals with collecting information, revealing affairs, scandals, cases of abuse, various irregularities, corruption and crime. Studies at Vistula University will be an excellent starting point to a professional career in journalism. Our study program includes subjects from the area of legislation and ethics as well as workshop-based courses. You will learn how to effectively obtain information and protect your sources.

After graduation, you can also take up international, sports and automotive journalism, or fashion, style and interior journalism. You will be ready to develop a successful professional career as a Youtuber, influencer, blogger or author of podcasts. We will teach you how to acquire, engage and retain followers, how to increase your reach and create an active and engaged community.

Studies in Journalism and Social Communication will prepare you for work as a social media manager or spokesperson. You can also work as a ghostwriter or speechwriter – it’s a unique and well-paid job. You will have an opportunity to realize your professional ambitions in the PR sector, advertising agencies, and even in the world of politics, which eagerly relies on the skills of journalism and social communication graduates, using their competencies in the field of political marketing, image creation and social media management. They become members of the political staff or assistants to MPs or ministers.

Field specialties at Journalism and social communication studies

1. BUSINESS JOURNALISM

It is a unique specialty that satisfies the growing need to understand the operations of markets and businesses. It is dedicated to journalists and professionals dealing with the communication of the future who want to develop their careers especially in the fields of communication, marketing, promotion and advertising, both in the private and public sectors.
During the Bachelor’s degree studies in the area of Business Journalism at Vistula University in Warsaw, you will learn how to effectively use the journalistic skills set and communication channels in the brand management process. You will learn how to develop the company’s communication strategy and build its image. You will master the art of storytelling, i.e. the narrative marketing and learn how to adapt the message to the selected recipient, how to use the media and cooperate with them. We will teach you ICT technologies in business, principles and tools of effective PR, marketing communication and brand management. You will gain competences that will allow you to develop a career in many areas. You will learn the principles of strategic thinking and conducting effective campaigns in social media.

2. SOCIAL MEDIA JOURNALISM

This specialty is dedicated to people interested in broadly understood communication via social media which nowadays have become powerful media and business tools. Their dynamic development resulted in a real boom of new, interesting jobs and careers. The Bachelor’s degree study program in Social Media Journalism at Vistula University in Warsaw responds to the growing demand for professional social media managers. During the studies, you will learn about the impact of the production, distribution and use of information via social platforms on our lives. You will learn the techniques of visual communication and digital content production and editing. You will find out how to create social media content and manage website traffic, how to use multimedia and mobile media for advertising, public relations, film or television. You will master the principles of designing and running a website, blog or company profile on Facebook, Instagram and Twitter. You will learn how to optimize content on the Internet and develop the competences of the future which will let you pursue a career in the selected field.

The study program at Journalism and social communication field of studies

The aim of the study program is to educate professionals who can effectively navigate the labour market and successfully find employment in both traditional and new leading media. Each of the offered specialties will allow you to gain knowledge and skills required in a broadly understood journalism. It will allow you to work as a media analyst or commentator both locally and globally.